Zaturdays

Guerrilla Marketing is the world's biggest brand of small business marketing information, advice and coaching; GM books have sold over 20 million copies in 54 different languages globally.

What makes Guerrilla Marketing different and so special is that it has been designed for small businesses - and e.g. High Tech business departments with an edge - so it places the emphasis on imagination rather than money.
In Certified Marketing experts - Jay Conrad Levinson's - own words: "Guerrilla Marketing is for people with big dreams but small budgets".

It is argued that if you use guerrilla tactics, you will find your small size or specialism (department) is an advantage. You will be able to obtain publicity more easily than a large company/ brand.
You will be closer to your customers and more agile.

Why Is Guerrilla Marketing So Vital Now?